Why brand all these small schools?
If you’ve ever had an idea but didn’t act on it right away, it can snowball into a much bigger idea. Remember that concept
Initially, I wanted to rebrand Columbus Dons Ahtletics. I’m an alum.
One school’s athletics became the idea of focusing on athletics as an independent studio. So this wasn’t just something kind I was doing. It became proof of concept.
In short, it’s half portfolio building and half philanthropy.
I think of myself as a demanding client:
- Timeless sports design. Iconic design that’s built to last a generation.
- Original work. Custom icons, mascots, type, and scripts. Custom, crafted design means it won’t look like other teams’ visuals.
- Any former CWCC school looking wanting to use these identities can do so without charge. But even though it’s free, it can have lasting value.